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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 Hits 1 – 20 of 39 1 Deutsch- und englischsprachige Werbung : Textpragmatik, Medialität, Kulturspezifik Friedrich, Silke. - Berlin : Frank & Timme, 2015 BLLDB UB Frankfurt Linguistik Show details 2 Lights, camera, music, interaction! Interactive persuasion in e-commerce Xu, Qian; Sundar, S. Shyam In: Communication research. - Beverly Hills, Calif. : Sage Publ. 41 (2014) 2, 282-308 BLLDB OLC Linguistik Show details 3 Cognitive tools for successful branding Pérez Hernández, Lorena In: Applied linguistics. - Oxford : Oxford Univ. Press 32 (2011) 4, 369-388 BLLDB OLC Linguistik Show details 4 Sales promotion communication in Chinese and English: a thematic analysis Cheung, Ming In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 43 (2011) 4, 1061-1079 BLLDB OLC Linguistik Show details 5 La traducción de anuncios multilingües: un reto para el traductor del siglo XXI García Vizcaíno, María José In: Babel. - Amsterdam : Benjamins 57 (2011) 2, 185-203 BLLDB OLC Linguistik Show details 6 Una aproximación empírica a la clasificación y traducción de las figuras retóricas en la publicidad Calzada Pérez, María In: Babel. - Amsterdam : Benjamins 57 (2011) 1, 32-57 BLLDB OLC Linguistik Show details 7 "The headache from hell": www.aspirin.com: between marketing and science communication Grego, Kim In: Rassegna italiana di linguistica applicata. - Roma : Bulzoni 42 (2010) 3, 141-157 BLLDB Show details 8 Info-promotional material discourse and its translation: the case of the Asturian tourist board texts Valdeón, Roberto A. In: Across languages and cultures. - Budapest : Akad. Kiadó 10 (2009) 1, 21-47 BLLDB OLC Linguistik Show details 9 "But it's all true!": commercialism and commitment in the discourse of organic food promotion Cook, Guy; Reed, Matt; Twiner, Alison In: Text & talk. - Berlin [u.a.] : Mouton de Gruyter 29 (2009) 2, 151-173 BLLDB OLC Linguistik Show details 10 A cross-cultural study of the translation and adaptation of advertisements for beauty products Woodward-Smith, Elizabeth; Eynullaeva, Ekaterina In: Perspectives. - Abingdon : Routledge, Taylor & Francis Group 17 (2009) 2, 121-136 BLLDB Show details 11 Présent et futur de la traduction publicitaire: entre "eikôs" et "pathos" Ventura, Daniela In: Meta. - Montréal : Les Presses de l'Univ. 54 (2009) 3, 450-465 BLLDB OLC Linguistik Show details 12 Persuasive nature of image schematic devices in advertising: their use for introducing sexisms Velasco Sacristán, Marisol; Cortés de los Ríos, María Enriqueta In: Revista alicantina de estudios ingleses. - Alicante : Univ. 22 (2009), 239-270 BLLDB Show details 13 Phraseological units: persuasion and translation Díez Arroyo, Marisa In: Revista alicantina de estudios ingleses. - Alicante : Univ. 22 (2009), 45-62 BLLDB Show details 14 La traducción de la persuasión publicitaria Dávila-Montes, José M.. - Lewiston [u.a.] : Mellen, 2008 BLLDB UB Frankfurt Linguistik Show details 15 "The Rabbit in the Hat": dubious argumentation and the persuasive effects of prescription drug advertising (DTCA) Schulz, Peter; Nakamoto, Kent; Rubinelli, Sara In: Communication & medicine. - London : Equinox Publ. 5 (2008) 1, 49-58 BLLDB OLC Linguistik Show details 16 Sticky captions: genre-internal variation in print-based ad translating Sidiropoulou, Maria In: Meta. - Montréal : Les Presses de l'Univ. 53 (2008) 3, 471-489 BLLDB OLC Linguistik Show details 17 Traduire la publicité ou comment justifier et argumenter ses choix de traduction Guidère, Mathieu In: Le temps de la réflexion. - Paris : Soc. Française des Traducteurs (2008), 22-46 BLLDB Show details 18 Taboo in advertising Simões Lucas Freitas, Elsa. - Amsterdam [u.a.] : Benjamins, 2008 BLLDB UB Frankfurt Linguistik Show details 19 The cultural tourism advertising as a hybrid register Pop, Anișoara In: Universitatea Babeş-Bolyai. Studia Universitatis Babeş-Bolyai. Philologia. - Cluj-Napoca : Univ. 53 (2008) 2, 169-177 BLLDB Show details 20 A complex mode of screen translation: the case of advertisements on Spanish television Valdés, Cristina In: Linguistica Antverpiensia. - Antwerpen : Inst. 6 (2007), 277-293 BLLDB OLC Linguistik Show details Page: 1 2

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