• Refine your search:
  • 
    Keyword:
    
    • Englisch (47)
    • Werbung (47)
    • Werbung (Sprache) (33)
    • Persuasion (pragm.) (16)
    • Fachsprachenübersetzung (12)
    • Spanisch (9)
    • Sprache und Kultur (Übersetzung) (8)
    • Französisch (7)
    • Chinesisch (5)
    • Bild-Text-Verbindung (4)
    •   more
  • 
    Creator / Publisher:
    
    • Cui, Ying (3)
    • Cortés de los Ríos, María Enriqueta (2)
    • Pop, Anișoara (2)
    • Adab, Beverly (1)
    • Aina, Laura (1)
    • Biesecker, Barbara A. (1)
    • Bolognesi, Marianna (1)
    • Burgschmidt, Ernst (1)
    • Bürli-Storz, Claudia (1)
    • Calzada Pérez, María (1)
    •   more
  • 
    Year:
    
    • 2019 (1)
    • 2014 (1)
    • 2012 (1)
    • 2011 (4)
    • 2010 (3)
    • 2009 (10)
    • 2008 (7)
    • 2007 (4)
    • 2006 (2)
    • 2005 (1)
    •   more
  • 
    Medium
  • 
    Type:
    
    • Article (38)
    • Website (5)
    • Book (4)
  • 
    BLLDB-Access

Search in the Catalogues and Directories

All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 Hits 1 – 20 of 47 1 Similarity is closeness: using distributional semantic spaces to model similarity in visual and linguistic metaphors Bolognesi, Marianna; Aina, Laura In: Corpus linguistics and linguistic theory. - Berlin ; New York : Mouton de Gruyter 15 (2019) 1, 101-137 BLLDB Show details 2 Lights, camera, music, interaction! Interactive persuasion in e-commerce Xu, Qian; Sundar, S. Shyam In: Communication research. - Beverly Hills, Calif. : Sage Publ. 41 (2014) 2, 282-308 BLLDB OLC Linguistik Show details 3 Tourism and self-Orientalism in Oman: a critical discourse analysis Feighery, William G. In: Critical discourse studies. - Basingstoke : Routledge 9 (2012) 3, 269-284 BLLDB OLC Linguistik Show details 4 Multimodale Werbekommunikation - Theorie und Praxis Stöckl, Hartmut In: Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton (2011) 54, 5-32 BLLDB OLC Linguistik Show details 5 Sales promotion communication in Chinese and English: a thematic analysis Cheung, Ming In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 43 (2011) 4, 1061-1079 BLLDB OLC Linguistik Show details 6 La traducción de anuncios multilingües: un reto para el traductor del siglo XXI García Vizcaíno, María José In: Babel. - Amsterdam : Benjamins 57 (2011) 2, 185-203 BLLDB OLC Linguistik Show details 7 Una aproximación empírica a la clasificación y traducción de las figuras retóricas en la publicidad Calzada Pérez, María In: Babel. - Amsterdam : Benjamins 57 (2011) 1, 32-57 BLLDB OLC Linguistik Show details 8 Visual rhetoric: primary metaphors and symmetric object alignment Ortiz, Maria J. In: Metaphor and symbol. - Philadelphia : Routledge, Taylor & Francis Group 25 (2010) 3, 162-180 BLLDB OLC Linguistik Show details 9 Differences in the transference of humor and personification in advertisement translation Cui, Ying; Wang, Qingmei In: Journal of language & translation. - Seoul 11 (2010) 2, 47-69 BLLDB Show details 10 "The headache from hell": www.aspirin.com: between marketing and science communication Grego, Kim In: Rassegna italiana di linguistica applicata. - Roma : Bulzoni 42 (2010) 3, 141-157 BLLDB Show details 11 "But it's all true!": commercialism and commitment in the discourse of organic food promotion Cook, Guy; Reed, Matt; Twiner, Alison In: Text & talk. - Berlin [u.a.] : Mouton de Gruyter 29 (2009) 2, 151-173 BLLDB OLC Linguistik Show details 12 Tourist guidebooks and the image of Sicily in translation Smecca, Paola Daniela In: Perspectives. - Abingdon : Routledge, Taylor & Francis Group 17 (2009) 2, 109-119 BLLDB Show details 13 A cross-cultural study of the translation and adaptation of advertisements for beauty products Woodward-Smith, Elizabeth; Eynullaeva, Ekaterina In: Perspectives. - Abingdon : Routledge, Taylor & Francis Group 17 (2009) 2, 121-136 BLLDB Show details 14 Italians doing it on the web: translating and selling Italianess Chiaro, Delia In: VIAL. - Vigo : Servicio de Publ. da Univ. 6 (2009), 33-49 BLLDB Show details 15 "I am a very happy, lucky lady, and I am full of vitality!" Analysis of promotional strategies on the websites of probiotic yoghurt producers Koteyko, Nelya In: Critical discourse studies. - Basingstoke : Routledge 6 (2009) 2, 111-125 BLLDB OLC Linguistik Show details 16 Présent et futur de la traduction publicitaire: entre "eikôs" et "pathos" Ventura, Daniela In: Meta. - Montréal : Les Presses de l'Univ. 54 (2009) 3, 450-465 BLLDB OLC Linguistik Show details 17 A cognitive-axiological approach to print eco-advertisements in the economist: the energy sector under secrutiny Felices Lago, Ángel; Cortés de los Ríos, María Enriqueta In: Revista de lingüística y lenguas aplicadas. - Valencia : Dep. of Applied Linguistics 4 (2009), 59-78 BLLDB Show details 18 The goal of advertisement translation: with reference to C-E/E-C advertisements Cui, Ying In: Journal of language & translation. - Seoul 10 (2009) 2, 7-33 BLLDB Show details 19 Persuasive nature of image schematic devices in advertising: their use for introducing sexisms Velasco Sacristán, Marisol; Cortés de los Ríos, María Enriqueta In: Revista alicantina de estudios ingleses. - Alicante : Univ. 22 (2009), 239-270 BLLDB Show details 20 Phraseological units: persuasion and translation Díez Arroyo, Marisa In: Revista alicantina de estudios ingleses. - Alicante : Univ. 22 (2009), 45-62 BLLDB Show details Page: 1 2 3

Mobile view All Catalogues UB Frankfurt Linguistik 3 IDS Mannheim 0 OLC Linguistik 12 UB Frankfurt Retrokatalog 0 DNB Subject Category Language 0 Institut für Empirische Sprachwissenschaft 0 Leibniz-Centre General Linguistics (ZAS) 0 Bibliographies BLLDB 42 BDSL 0 IDS Bibliografie zur deutschen Grammatik 0 IDS Bibliografie zur Gesprächsforschung 0 IDS Konnektoren im Deutschen 0 IDS Präpositionen im Deutschen 0 IDS OBELEX meta 0 MPI-SHH Linguistics Collection 0 MPI for Psycholinguistics 0 Linked Open Data catalogues Annohub 0 Online resources Link directory 5 Journal directory 0 Database directory 0 Dictionary directory 1 Open access documents BASE 0 Linguistik-Repository 0 IDS Publikationsserver 0 Online dissertations 0 Language Description Heritage 0