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1
Similarity is closeness: using distributional semantic spaces to model similarity in visual and linguistic metaphors
In: Corpus linguistics and linguistic theory. - Berlin ; New York : Mouton de Gruyter 15 (2019) 1, 101-137
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2
Lights, camera, music, interaction! Interactive persuasion in e-commerce
In: Communication research. - Beverly Hills, Calif. : Sage Publ. 41 (2014) 2, 282-308
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3
Signs unsigned and meanings not meant: linguistic theory and hypothetical, simulated, imitation and meaningless language
In: Language sciences. - Amsterdam : Elsevier 34 (2012) 3, 361-375
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4
The Pragmatics of Humour across Discourse Domains. Marta Dynel, John Benjamins Publishing Company, Amsterdam/Philadelphia, 2011, 382 pp. [Rezension]
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 44 (2012) 6-7, 926-928
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5
Tourism and self-Orientalism in Oman: a critical discourse analysis
In: Critical discourse studies. - Basingstoke : Routledge 9 (2012) 3, 269-284
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6
'Advertorials': a genre-based analysis of an emerging hybridized genre
In: Discourse & communication. - Los Angeles [u.a.] : Sage 6 (2012) 3, 323-346
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7
Multimodale Werbekommunikation - Theorie und Praxis
In: Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton (2011) 54, 5-32
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8
Sales promotion communication in Chinese and English: a thematic analysis
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 43 (2011) 4, 1061-1079
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9
Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse
In: Review of cognitive linguistics. - Amsterdam [u.a.] : Benjamins 9 (2011) 1, 153-178
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10
La traducción de anuncios multilingües: un reto para el traductor del siglo XXI
In: Babel. - Amsterdam : Benjamins 57 (2011) 2, 185-203
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11
Una aproximación empírica a la clasificación y traducción de las figuras retóricas en la publicidad
In: Babel. - Amsterdam : Benjamins 57 (2011) 1, 32-57
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12
Translation or adaptation: pragmatic equivalences in intercultural marketing texts
In: Journal of linguistics and language teaching. - Saarbrücken : HTW des Saarlandes, Fak. für Wirtschaftswiss., Lehrstuhl für Angewandte Sprachen 2 (2011) 2, 287-298
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13
English in advertising: generic intertextuality in a globalizing media environment
In: Applied linguistics. - Oxford : Oxford Univ. Press 31 (2010) 1, 115-135
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14
Visual rhetoric: primary metaphors and symmetric object alignment
In: Metaphor and symbol. - Philadelphia : Routledge, Taylor & Francis Group 25 (2010) 3, 162-180
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15
Interlinguale Phraseologie: Theorie, Praxis und Perspektiven
In: Yearbook of phraseology. - Berlin ; New York, NY : Mouton de Gruyter 1 (2010), 125-158
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16
Phraseology in a time of crisis: the language of bank advertisements before and during the financial crisis of 2008 - 2010
In: Yearbook of phraseology. - Berlin ; New York, NY : Mouton de Gruyter 1 (2010), 1-17
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17
Cultural heritage and translation: rethinking website information of palaces
In: Journal of language & translation. - Seoul 11 (2010) 1, 73-90
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18
Differences in the transference of humor and personification in advertisement translation
In: Journal of language & translation. - Seoul 11 (2010) 2, 47-69
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19
Advertising slogans - translation strategies of speech figures from English into Polish
In: Diskurs und Terminologie beim Fachübersetzen und Dolmetschen. - Frankfurt am Main [u.a.] : Lang (2010), 169-184
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20
Incorrect terminology, phrasing and translations connected with knife special lexis on the basis of Gerlach Company's knives presentation
In: Diskurs und Terminologie beim Fachübersetzen und Dolmetschen. - Frankfurt am Main [u.a.] : Lang (2010), 185-196
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