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Hits 1 – 20 of 45
1
On aesthetic and cultural issues in pragmatic translation : based on the translation of brand names and brand slogans
Feng, Xiuwen
. - New York : Routledge, 2020
BLLDB
UB Frankfurt Linguistik
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2
Retailing and the language of goods, 1550-1820
Cox, Nancy
. - Burlington, VT : Ashgate, 2015
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UB Frankfurt Linguistik
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3
Traduire aux confins du lexique : les nouveaux terrains de la terminologie
Temmerman, Rita
(Hrsg.);
Lemaire, Nathalie
(Hrsg.);
Campenhoudt, Marc van
(Hrsg.). - Bruxelles [u.a.] : E.M.E., 2014
BLLDB
UB Frankfurt Linguistik
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4
The curious case of the "Refrigerator-TV": similarity and hybridization
Mazursky, David
;
Hampton, James A.
;
Gibbert, Michael
...
In:
Cognitive science. - Hoboken, NJ : Wiley-Blackwell
36 (2012) 6, 992-1018
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OLC Linguistik
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5
Cognitive tools for successful branding
Pérez Hernández, Lorena
In:
Applied linguistics. - Oxford : Oxford Univ. Press
32 (2011) 4, 369-388
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OLC Linguistik
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6
What's in a brand name? A note on the onomastics of brand naming
Danesi, Marcel
In:
Names. - Abingdon, OX : Taylor & Francis
59 (2011) 3, 175-185
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OLC Linguistik
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7
From brand names to the smart grid : the 'verbing' of brand names
McClintock, Barbara
In:
L' actualité langagière. - Ottawa : Public Works and Government Services Canada
8 (2011) 1, 7
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OLC Linguistik
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8
Unnatural kinds
McCready, Eric
In:
Journal of pragmatics. - Amsterdam [u.a.] : Elsevier
40 (2008) 10, 1817-1822
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OLC Linguistik
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9
It takes a village: global brand name development for "Kijiji"
Sutton, Laurel A.
In:
Onoma. - Uppsala : ICOS
43 (2008), 299-310
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OLC Linguistik
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10
Online brands: branding, possible worlds, and interactive grammars
Scolari, Carlos A.
In:
Semiotica. - Berlin ; Boston : De Gruyter Mouton
169 (2008) 1-4, 169-188
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OLC Linguistik
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11
Theory and typology of proper names
Langendonck, Willy van
. - Berlin [u.a.] : Mouton de Gruyter, 2007
UB Frankfurt Linguistik
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12
Theory and typology of proper names
Van Langendonck, Willy
. - Berlin : de Gruyter, 2007
BLLDB
UB Frankfurt Linguistik
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13
By any other name : a study of brand name transfer from English-language to Russian-language printed advertisements
Smith, Karen
In:
Languages in contrast. - Amsterdam : Benjamins
6 (2006) 1, 47-70
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14
The contingent meaning of "-ex" brand names in English
Stvan, Laurel Smith
In:
Corpora. - Edinburgh : Univ. Press
1 (2006) 2, 217-250
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15
The linguist as expert witness
Coulthard, Malcolm
In:
Linguistics and the human sciences. - London : Equinox Publ.
1 (2005) 1, 39-58
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16
Eigennamen in der Arbeitswelt
Gläser, Rosemarie
. - Leipzig : Leipziger Univ.-Verl., 2005
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UB Frankfurt Linguistik
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17
Genericness : the passage from a word mark to a lexeme
Ephratt, Michal
In:
Semiotica. - Berlin ; Boston : De Gruyter Mouton
146 (2003) 1-4, 393-417
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18
Brand names : a linguistic phenomenon
Panic, Olga
In:
Suomen Kielitieteellinen Yhdistys. SKY journal of linguistics. - Helsinki : Suomen Kielitieteellinen Yhdistys
16 (2003), 247-251
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19
Brand name translation in China : an overview of practice and theory
Yunnan, Xiao
;
Chuansheng, He
In:
Babel. - Amsterdam : Benjamins
49 (2003) 2, 131-148
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OLC Linguistik
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20
Linguistic battles in trademark disputes
Shuy, Roger W.
. - Basingstoke : Palgrave Macmillan, 2002
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UB Frankfurt Linguistik
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