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1
When the poetics advertising becomes the advertising of poetics : syntactical and semantic parallelism in English and Japanese advertising
In: Language & communication. - New York, NY [u.a.] : Elsevier 5 (1985) 1, 29-44
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2
Advertising sounds as cultural discourse
In: Language & communication. - New York, NY [u.a.] : Elsevier 4 (1984) 2, 147-158
16 Literaturangaben
Keyword: Diskursanalyse (pragm.); Englisch; Mediensprache; Slogan (Werbung); Werbung (Sprache)
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