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1
Männerdiskurse in der deutschen und polnischen Anzeigenwerbung von 1995 bis 2009 : eine diskurslinguistische Analyse
Baj, Barbara. - Frankfurt a. M. : Lang-Ed., 2015
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UB Frankfurt Linguistik
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2
When the world outside gets inside your head: the effects of media context on perceptions of public opinion
In: Communication research. - Beverly Hills, Calif. : Sage Publ. 40 (2013) 4, 463-485
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OLC Linguistik
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3
Die Rhetorik der Werbung - Kommunikationskultur des Marktes
In: Aptum. - Hamburg : Helmut Buske Verlag 8 (2012) 2, 154-173
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4
Wie Werbung wirkt: Konzept einer wissenschaftlich fundierten Kritik von Werbetexten
In: Aptum. - Hamburg : Helmut Buske Verlag 8 (2012) 2, 112-132
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5
Discourse and marketization of higher education in China: the genre of advertisements for academic posts
In: Discourse & society. - London [u.a.] : Sage 23 (2012) 3, 318-337
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OLC Linguistik
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6
The dream of a perfect body come true: multimodality in cosmetic surgery advertising
In: Discourse & society. - London [u.a.] : Sage 23 (2012) 5, 487-507
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7
Tourism and self-Orientalism in Oman: a critical discourse analysis
In: Critical discourse studies. - Basingstoke : Routledge 9 (2012) 3, 269-284
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8
Study abroad as 'adventure': globalist construction of host-home hierarchy and governed adventurer subjects
In: Critical discourse studies. - Basingstoke : Routledge 9 (2012) 3, 257-268
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9
Let's talk about (texts about) sex : Sexualität und Sprache
Marko, Georg (Hrsg.); Calderón, Marietta (Hrsg.). - Frankfurt am Main [u.a.] : Lang, 2012
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UB Frankfurt Linguistik
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10
Articulating identity: people for the ethical treatment of animals and the animal/human divide
In: Western journal of communication. - London : Routledge 74 (2010) 3, 309-328
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OLC Linguistik
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11
Chinatown transformed: ideology, power, and resources in narrative place-making
In: Discourse studies. - London [u.a.] : Sage 12 (2010) 5, 625-647
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12
Metonymic grounding of ideological metaphors: evidence from advertising gender metaphors
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 42 (2010) 1, 64-96
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13
Sexual sports rhetoric : global and universal contexts
Fuller, Linda K. (Hrsg.). - New York, NY [u.a.] : Lang, 2010
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UB Frankfurt Linguistik
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14
Contesting national identity during crisis: the use of patriotism in Israeli advertisements
In: Communication, culture & critique. - Cary, NC : Oxford University Press 3 (2010) 3, 334-351
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15
Empowerment through endorsement? Polysemic meaning in Dove's user-generated advertising
In: Communication, culture & critique. - Cary, NC : Oxford University Press 3 (2010) 1, 26-43
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16
The role of indigenous peoples in Guatemalan political advertisements: an ethnographic content analysis
In: Communication, culture & critique. - Cary, NC : Oxford University Press 3 (2010) 3, 310-333
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17
The management of multilingualism in public, private and non-governmental institutions
In: Sociolinguistic studies. - London : Equinox Publ. 4 (2010) 2, 267-296
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18
Speaking the gendered body: the performative construction of commercial femininities and masculinities via body-part vocabulary
In: Language in society. - London [u.a.] : Cambridge Univ. Press 38 (2009) 1, 1-22
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19
Constructing female identities through feminine hygiene TV commercials
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 41 (2009) 12, 2535-2556
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20
"But it's all true!": commercialism and commitment in the discourse of organic food promotion
In: Text & talk. - Berlin [u.a.] : Mouton de Gruyter 29 (2009) 2, 151-173
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