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Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
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Defining Health Care Marketing
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In: Association of Marketing Theory and Practice Proceedings 2022 (2022)
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Exploring the Effects of Linguistic Elements of Social Media Corporate Apologies on Consumer Responses
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In: Association of Marketing Theory and Practice Proceedings 2022 (2022)
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Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
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In: 18 ; Literalität und Liminalität ; 320 (2022)
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An empirical investigation of entrepreneurs’ communication and gamification strategies in crowdfunding
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Using marketing management to ensure competitiveness of agricultural enterprises ...
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Linguistic Frames and Video Games; Self-Esteem Moderator ...
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E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
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The impact of facial expressions in consumer purchase decision
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50 Jahre Widerstand: Das Phänomen Asterix
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In: Zeithistorische Forschungen / Studies in Contemporary History ; 6 ; 1 ; 115-128 (2021)
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Artificial intelligence in retailing
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In: University of South Florida M3 Center Publishing (2021)
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Tourism-related Climate Change Perspectives: Social Media Conversations about Canada’s Rocky Mountain National Parks
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In: TTRA Canada 2021 Conference (2021)
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Análisis comparativo de las estrategias de marketing en el sector de la moda. Marcas de lujo vs low cost
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Explainable sentiment analysis application for social media crisis management in retail
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In: Cirqueira, Douglas orcid:0000-0002-1283-0453 , Almeida, Fernando, Cakir, Gültekin orcid:0000-0001-9715-7167 , Jacob, Antonio orcid:0000-0002-9415-7265 , Lobato, Fabio orcid:0000-0002-6282-0368 , Bezbradica, Marija orcid:0000-0001-9366-5113 and Helfert, Markus orcid:0000-0001-6546-6408 (2020) Explainable sentiment analysis application for social media crisis management in retail. In: 4th International Conference on Computer-Human Interaction Research and Applications - Volume 1: WUDESHI-DR, 5-6 Nov 2020, Budapest, Hungry (Online). ISBN 978-989-758-480-0 (2020)
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Duality in Diversity: How Intrapersonal and Interpersonal Cultural Heterogeneity Relate to Firm Performance
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In: Administrative Science Quarterly, vol 65, iss 2 (2020)
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Essays on the use of computational linguistics in marketing ...
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Uses and gratifications of Generation Z within social networks: A dialectical investigation into the Facebook domain
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In: Articles (2020)
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University interactions: Forms, peculiarities and tensions
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In: Conference papers (2020)
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