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Hits 1 – 20 of 120
1
The dynamics of persuasion : communication and attitudes in the twenty-first century
Perloff, Richard M.
. - London : Routledge, 2021
BLLDB
UB Frankfurt Linguistik
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2
Deutsch- und englischsprachige Werbung : Textpragmatik, Medialität, Kulturspezifik
Friedrich, Silke
. - Berlin : Frank & Timme, 2015
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UB Frankfurt Linguistik
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3
Lights, camera, music, interaction! Interactive persuasion in e-commerce
Xu, Qian
;
Sundar, S. Shyam
In:
Communication research. - Beverly Hills, Calif. : Sage Publ.
41 (2014) 2, 282-308
BLLDB
OLC Linguistik
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4
A drift toward direct structures in Dutch direct mail sales letters
Stukker, Ninke
;
Jansen, Frank
In:
Text & talk. - Berlin [u.a.] : Mouton de Gruyter
34 (2014) 5, 569-590
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OLC Linguistik
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5
Wirkungsparameter persuasiver Kommunikation im persönlichen Verkauf
Granzow, Martin
. - Berlin : Logos-Verl., 2014
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UB Frankfurt Linguistik
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6
Rechtliche Grenzen der Irreführung des Verbrauchers durch die Werbesprache
Sievers, Kristina
. - Marburg : Tectum-Verl., 2013
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UB Frankfurt Linguistik
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7
Die Rhetorik der Werbung - Kommunikationskultur des Marktes
Schüler, Dominic
In:
Aptum. - Hamburg : Helmut Buske Verlag
8 (2012) 2, 154-173
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OLC Linguistik
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8
Wie Werbung wirkt: Konzept einer wissenschaftlich fundierten Kritik von Werbetexten
Bendel Larcher, Sylvia
In:
Aptum. - Hamburg : Helmut Buske Verlag
8 (2012) 2, 112-132
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OLC Linguistik
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9
"A hypnotic viewing experience": promotional features in the language of exhibition press announcements
Bondi, Marina
;
Lazzeretti, Cecilia
In:
Pragmatics. - Amsterdam : John Benjamins Publishing Company
22 (2012) 4, 567-589
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OLC Linguistik
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10
The dream of a perfect body come true: multimodality in cosmetic surgery advertising
Martínez Lirola, María
;
Chovanec, Jan
In:
Discourse & society. - London [u.a.] : Sage
23 (2012) 5, 487-507
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OLC Linguistik
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11
A pragmatics theory on television advertising
Martínez-Camino, Gonzalo
;
Pérez-Saiz, Manuel
In:
Journal of pragmatics. - Amsterdam [u.a.] : Elsevier
44 (2012) 4, 453-473
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OLC Linguistik
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12
Il sistema dell'advertising : parole e immagini in pubblicità
Calabrese, Stefano
. - Roma : Carocci, 2012
BLLDB
UB Frankfurt Linguistik
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13
Strategien der Vertextung in Werbetexten
Stein, Stephan
In:
Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton
(2011) 54, 33-56
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OLC Linguistik
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14
Sales promotion communication in Chinese and English: a thematic analysis
Cheung, Ming
In:
Journal of pragmatics. - Amsterdam [u.a.] : Elsevier
43 (2011) 4, 1061-1079
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OLC Linguistik
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15
Multilingualism and Web advertising: addressing French-speaking consumers
Martin, Elizabeth A.
In:
Journal of multilingual & multicultural development. - Colchester : Routledge
32 (2011) 3, 265-284
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OLC Linguistik
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16
An analysis of persuasive communication in Korean home shopping advertising
Choi, Jinbong
In:
Text & talk. - Berlin [u.a.] : Mouton de Gruyter
31 (2011) 6, 643-659
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17
Fall into the (intertextual) gap: proverbs, advertisements and intertextual strategies
Winick, Stephen D.
In:
Proverbium. - Burlington, Vt. : Univ.
28 (2011), 339-380
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OLC Linguistik
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18
The rhetoric of expertise
Hartelius, E. Johanna
. - Lanham, Md. [u.a.] : Lexington Books, 2011
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UB Frankfurt Linguistik
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19
Sold on language : how advertisers talk to you and what this says about you
Sedivy, Julie
;
Carlson, Greg N.
. - Chichester [u.a.] : Wiley-Blackwell, 2011
BLLDB
UB Frankfurt Linguistik
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20
La traducción de anuncios multilingües: un reto para el traductor del siglo XXI
García Vizcaíno, María José
In:
Babel. - Amsterdam : Benjamins
57 (2011) 2, 185-203
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