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1
Spectacular language and creative marketing in a Singapore tailor shop
Hult, Francis M.; Kelly-Holmes, Helen. - : Taylor and Francis Ltd, 2019
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Spectacular language and creative marketing in a Singapore tailor shop
Hult, Francis M.; Kelly-Holmes, Helen. - : Taylor and Francis, 2018
Abstract: peer-reviewed ; A tailor shop located in Singapore’s Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming upon the shop, seemed unexpected or, using Sweetland’s term, spectacular. Following in the spirit of linguistic landscape analysis, we investigate one particular dimension of the visual semiosis of this shop, namely the signage. Drawing upon photographic and interview data, we trace the history of this semiosis, charting how its purpose and meaning has changed over time. What emerges from our study is that what seems idiosyncratic to researchers can have rich local meaning in context. What appears to be an outlier on the linguistic landscape can offer insight into situated experiences. In this light, our study of a shop and its semiotic landscape contributes to an understanding of the changing sociolinguistic patterns and creativity that occur in spaces like Singapore, and that reflect not just contemporary but also previous eras of globalisation and contact across historical, political and cultural borders.
Keyword: globalisation; linguistic landscape; marketing; multilingual; Norwegian; Singapore
URL: http://hdl.handle.net/10344/7166
https://doi.org/10.1080/14790718.2018.1500263
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3
Revisiting Orientations in Language Planning: Problem, Right, and Resource as an Analytical Heuristic
In: GSE Faculty Research (2016)
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4
Covert bilingualism and symbolic competence: analytical reflections on negotiating insider/outsider positionality in Swedish speech situations
In: Applied linguistics. - Oxford : Oxford Univ. Press 35 (2014) 1, 63-81
BLLDB
OLC Linguistik
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5
Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space
In: International journal of bilingualism. - London [u.a.] : Sage Publ. 18 (2014) 5, 507-523
OLC Linguistik
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6
Covert bilingualism and symbolic competence: Analytical reflections on negotiating insider/Outsider positionality in Swedish speech Situations
In: Applied Linguistics 35 (2014), 63-
IDS Bibliografie zur Gesprächsforschung
7
Shaping discourses of multilingualism through a language ideological debate: The case of Swedish in Finland
In: Journal of language and politics. - Amsterdam [u.a.] : Benjamins 13 (2014) 1, 1-20
OLC Linguistik
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8
Covert Bilingualism and Symbolic Competence: Analytical Reflections on Negotiating Insider/Outsider Positionality in Swedish Speech Situations
Hult, Francis M.. - : Oxford University Press, 2014
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9
Covert Bilingualism and Symbolic Competence: Analytical Reflections on Negotiating Insider/Outsider Positionality in Swedish Speech Situations
Hult, Francis M.. - : Oxford University Press, 2013
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10
Deaf education policy as language policy: a comparative analysis of Sweden and the United States
In: Sign language studies. - Washington, DC : Gallaudet Univ. Press 12 (2012) 4, 602-620
BLLDB
OLC Linguistik
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11
Handbooks and Encyclopedias: Institutional Bane or Intellectual Boon?
In: The modern language journal. - Hoboken, NJ [u.a.] : Wiley-Blackwell 95 (2011) 4, 638-639
OLC Linguistik
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12
Analysis of language policy discourses across the scales of space and time
In: International journal of the sociology of language. - Berlin ; Boston : Walter de Gruyter (2010) 202, 7-24
OLC Linguistik
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13
Introduction
In: International journal of the sociology of language. - Berlin ; Boston : Walter de Gruyter (2010) 202, 1-6
OLC Linguistik
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14
Swedish television as a mechanism for language planning and policy
In: Language problems & language planning. - Amsterdam : Benjamins 34 (2010) 2, 158-181
BLLDB
OLC Linguistik
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15
The complexity turn in educational linguistics
In: Language culture and curriculum. - Abingdon : Routledge, Taylor & Francis Group 23 (2010) 3, 173-177
BLLDB
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16
Analysis of language policy discourses across the scales of space and time
In: Scales of multilingualism. - Berlin [u.a.] : de Gruyter Mouton (2010), 7-24
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17
Scales of multilingualism : toward multilayered analysis of linguistic diversity. - International journal of the sociology of language : Scales of multilingualism : toward multilayered analysis of linguistic diversity. -
Hult, Francis M. (Hrsg.). - Berlin [u.a.] : Mouton de Gruyter, 2010
IDS Mannheim
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18
Xabier Arzoz (ed.): Respecting Linguistic Diversity in the European Union [Rezension]
In: Language problems & language planning. - Amsterdam : Benjamins 33 (2009) 3, 284-286
BLLDB
OLC Linguistik
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19
Language ecology and linguistic landscape analysis
In: Linguistic landscape (New York, 2009), p. 88-104
MPI für Psycholinguistik
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20
Integrated perspectives on sociolinguistics [Rezension]
In: Linguistics and education. - Amsterdam [u.a.] : Elsevier 19 (2008) 4, 406-407
BLLDB
OLC Linguistik
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