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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 Hits 1 – 20 of 53 1 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 2 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 3 The different shades of brand hate: A qualitative approach Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021 BASE Show details 4 Brand Personality Traits of World Heritage Sites: Text Mining Approach Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; Aulet Serrallonga, Sílvia In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021) BASE Show details 5 The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina Cama Casafranca, Melissa Erika; Olivares, Carmen In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021) BASE Show details 6 Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines Nagaynay; Lee In: Sustainability ; Volume 12 ; Issue 1 (2020) BASE Show details 7 Creating Brand Meaning: A Review and Research Agenda Batra, Rajeev. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019 BASE Show details 8 Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial Zamora García, Javier In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019) BASE Show details 9 A critical investigation of Bell Let’s Talk Vido, Jasmine In: Major Papers (2019) BASE Show details 10 Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019) Abstract: One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of padang city influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness". Keyword: city branding; culture; Education (General); L7-991; Literature (General); padang; PN1-6790; semiotics; values URL: https://doaj.org/article/48ec8119fbe04ae095cc624c8225900a https://doi.org/10.30630/polingua.v7i2.73 BASE Hide details 11 A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan Feng-Yuan Chu; Ying-Xiu Dai; Jui-Yao Liu... In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018) BASE Show details 12 О чем сигналят нам огни: "взрывной" эффект названий фейерверков ; The Rocket’s Red Glaringly Apparent Intent: The Dazzling Effects of Firework Naming Батлер, Дж.; Butler, J. O.. - : Издательство Уральского университета, 2018 BASE Show details 13 Turning Travelogue readers into tourists: representations of tourism destinations through linguistic features Potočnik Topler, Jasna In: Cuadernos de Turismo; No. 42 (2018): Julio - Diciembre; 447-464 ; Cuadernos de Turismo; Núm. 42 (2018): Julio - Diciembre; 447-464 ; Cuadernos de Turismo; No 42 (2018): Julio - Diciembre; 447-464 ; 1989-4635 ; 1139-7861 (2018) BASE Show details 14 Global Local Dialectical Relationship in a Mediterranean Context Djedidi, Amina; Ourahmoune, Nacima; Dalli, Daniele In: Advances in Consumer Research (ACR) ; https://hal.archives-ouvertes.fr/hal-01568163 ; Advances in Consumer Research (ACR), 2017 (2017) BASE Show details 15 НЭЙМИНГ КАК УСЛОВИЕ УСПЕШНОСТИ СТРОИТЕЛЬНОГО БИЗНЕСА ФЕДОТОВА Т.В.. - : Частное образовательное учреждение высшего образования Южный институт менеджмента, 2017 BASE Show details 16 Design as a strategic asset in visual city branding ... Kim, Seo Young. - : Lancaster University, 2017 BASE Show details 17 Sportswear brand names adaptation from alphabetic languages into Modern Standard Mandarin and vice versa Bogushevskaya, Victoria (orcid:0000-0001-8147-3800). - : Università di Salerno, 2017 BASE Show details 18 Silence as negation. The strategy and beyond Dimitrov, RG. - 2017 BASE Show details 19 A joint linguistic-marketing analysis of brand and product names: the case of Unilever Nacchia, Francesco; Massaro, Vittoria In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017) BASE Show details 20 Sportswear brand names adaptation from alphabetic languages in Modern Standard Mandarin and vice versa Bogushevskaya, Victoria In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 21-47 (2017) BASE Show details Page: 1 2 3

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