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ПОЗИЦИЯ ОБСТОЯТЕЛЬСТВА В РУССКОМ ЯЗЫКЕ В СОПОСТАВЛЕНИИ С КИТАЙСКИМ ... : THE COMPARATIVE STUDY ON THE POSITION OF ADVERBIAL IN RUSSIAN AND CHINESE SENTENCES ...
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Мао Юйпэн. - : Мир науки, культуры, образования, 2022
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The Effects of Misconceptions Syntactic Concepts on Writing Performance - A Case Study at a University in Vietnam ...
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The Effects of Misconceptions Syntactic Concepts on Writing Performance - A Case Study at a University in Vietnam ...
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Supplementary material for: "Word order constraints on event-internal modifiers" ...
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Supplementary material for: "Word order constraints on event-internal modifiers" ...
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ПРОБЛЕМЫ ПРЕДСТАВЛЕНИЯ НАРЕЧНЫХ ПРЕДЛОГОВ В ЛЕКСИЧЕСКИХ МИНИМУМАХ ... : PRESENTATION OF ADVERBIAL PREPOSITIONS IN BASIC DICTIONARIES: MAIN CONCERNS ...
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ТИПЫ ДИАЛЕКТНЫХ НАРЕЧИЙ В РУССКИХ ГОВОРАХ АЛТАЯ (НА МАТЕРИАЛЕ «ТАЛИЦКОГО СЛОВАРЯ») ... : TYPES OF DIALECT ADVERВS IN RUSSIAN DIALECTAL SPEECH OF ALTAI (ON MATERIAL OF “TALITSKY DICTIONARY”) ...
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Merged and moved
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In: Journal of Historical Syntax; Vol 5 No 16-25 (2021): Proceedings of the 21st Diachronic Generative Syntax (DiGS) Conference; 1-49 ; 2163-6001 (2021)
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Supplementary material for: "Word order constraints on event-internal modifiers" ...
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Just Syntax? : On the co-referential ambiguity of Adverbial Participles in Russian a Primary and Secondary Language
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The Yiddish Subjective Resultative Construction Based on the Adverbial Participle : Convergences and Divergences with Co-Territorial Languages
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Es Tan Pura y Tan Refrescante: Language Choice in Codeswitched Advertising Slogans to Bilingual Hispanic Consumers
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Abstract:
The Hispanic American population along with its purchasing power is on rise. For the advertising industry, there is a great potential in this market that researchers should delve into. Based on the Markedness Model and the Matrix Language Frame Model, this research employs two experiments to examine bilingual Hispanics’ language preferences among an English-only, a Spanish-only, and a Spanglish (codeswitched) advertisement which include an adverbial intensifier in the slogan. A total of 230 bilingual subjects participated in experiment one. Participants were randomly assigned to one of the four print advertisements and were asked to mainly focus on the slogan. Subjects reported that language type (English) had a positive impact only on their attitudes towards the slogan. Intensified language, however, was not found significant. In terms of purchase intention, participants reported that neither language type nor intensified language had an impact on their attitudes. Nevertheless, when controlling for purchasing behavior, this variable had an impact on Hispanic consumers’ purchase intention. Last, language type (Spanish) was found significant in participants’ slogan recall, concluding that participants who saw the advertisement with the Spanish-only version of the slogan recalled the slogan more in comparison to the participants who saw the advertisement with the English-only version of the slogan. Using a second experiment (N=260) it was determined that codeswitched language (Majority-English) had an impact only on participants’ attitudes towards the slogan and (Majority-Spanish) on the purchase intention. However, the language of the intensifier had no impact. Additionally, an interaction effect was found significant in terms of slogan recall, concluding that when participants saw an advertisement with the Majority-Spanish version of the slogan, participants recalled more words when the language of the intensifier was in Spanish compared to when it was in English. Lastly, this study also found that participants’ attitudes towards codeswitching decreased after being exposed to an advertisement with a codeswitched slogan.
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Keyword:
adverbial intensifiers; advertising; codeswitching; copywriting; Hispanics; Spanglish
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URL: https://scholarsbank.uoregon.edu/xmlui/handle/1794/26635
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Depictive secondary predicates in Turkish
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0717-1285, Nº. 51, 2021, pags. 1-16 (2021)
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Pour une approche simplifiée de la corrélation circonstancielle : réexamen du métalangage grammatical à l’ aune des faits linguistiques
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In: Travaux de linguistique, n 80, 1, 2021-04-02, pp.85-105 (2021)
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