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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
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In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
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ПОДХОДЫ К ОПРЕДЕЛЕНИЮ ПОНЯТИЯ РЕЧЕВОГО ЖАНРА В РУССКОЙ И КИТАЙСКОЙ ЛИНГВИСТИКЕ ... : APPROACHES TO DEFINITION OF THE CONCEPT OF SPEECH GENRE IN RUSSIAN AND CHINESE LINGUISTICS ...
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Сунь Бовэнь. - : Мир науки, культуры, образования, 2022
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Abstract:
В статье рассмотрены подходы к определению понятия речевого жанра в русской и китайской лингвистике. В качестве примера рассматривается подход классика языковедения М.М. Бахтина, теория которого активно разрабатывается как в русскоязычной, так и китайской науке. Как показал сопоставительный анализ, понятие речевого жанра в русскоязычной науке разработано более глубоко, чем в китайской. Автор отмечает, что в науке Китая фокус научного внимания сосредоточен на литературных, а не речевых жанрах, а собственно речевые жанры изучаются в контексте вежливости, персуазивности, прагматике высказывания. В статье сделан вывод о том, что речевой жанр все чаще появляется в китайских исследованиях как предмет изучения, как и в русской науке. Данные исследования носят когнитивный, психолингвистический характер, что является отражением тенденции к антропоцентризму лингвистики. ... : The article considers approaches to the definition of the concept of speech genre in Russian and Chinese linguistics. As an example, the approach of the classical linguist M.M. Bakhtin is considered, the theory of which is actively being developed in both Russian-speaking and Chinese science. As a comparative analysis of approaches has shown, the concept of the speech genre in Russian-speaking science is developed more deeply than in Chinese. The author notes in the article that in Chinese science, the focus of scientific attention is focused on literary, not speech genres, and speech genres themselves are studied in the context of politeness, persistence, and the pragmatics of utterance. The article concludes that the speech genre is increasingly appearing in Chinese studies as a subject of study, as well as in Russian science. These studies are cognitive, psycholinguistic in nature, which is a reflection of the trend towards anthropocentrism of linguistics. ...
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Keyword:
communication; format; persuasion; rhetoric; speech genre; style; stylistics; коммуникация; персуазивность; речевой жанр; риторика; стилистика; стиль; формат
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URL: https://dx.doi.org/10.24412/1991-5497-2022-192-334-336 https://cyberleninka.ru/article/n/podhody-k-opredeleniyu-ponyatiya-rechevogo-zhanra-v-russkoy-i-kitayskoy-lingvistike
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Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain
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In: Cabrejas-Peñuelas, A.B.(2022). Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain. Critical Discourse Studies (2022)
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THE INFLUENCE OF LINGUISTIC STYLE: A MATCHED-GUISE EXPERIMENT ASSESSING THE EFFECTS OF SOURCE ACCENT, ARGUMENT QUALITY, AND ISSUE INVOLVEMENT ON PERSUASION
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In: Theses and Dissertations--Communication (2022)
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Opinion Writing of Native Spanish and Native English Speakers in College Developmental Education Courses
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МОТИВАЦИОННЫЕ ОСОБЕННОСТИ РЕКЛАМНОГО ТЕКСТА ... : MOTIVATIONAL FEATURES OF AN ADVERTISING TEXT ...
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СРЕДСТВА РЕЧЕВОГО ВОЗДЕЙСТВИЯ В ПРЕДВЫБОРНОЙ РЕЧИ Д. ТРАМПА ... : MEANS OF PERSUASION IN THE ELECTION SPEECH OF DONALD TRUMP ...
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Объективация эстетического мотива в рекламных текстах ... : Aesthetic motive realization in advertising texts ...
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Textproduktion von schwach schreibenden Jugendlichen. Eine empirische Studie zum Schreibprozess im Kontext des persuasiven Argumentierens
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Lindauer, Nadja. - : Waxmann, 2021. : Münster, 2021. : New York, 2021. : pedocs-Dokumentenserver/DIPF, 2021
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In: Münster ; New York : Waxmann 2021, 306 S. - (Sprachliche Bildung – Studien; 9) (2021)
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A SEMIOTIC PERIPHERY THEORY OF INFLUENCE: FOUNDATION AND PRACTICE
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Language Mixing as a Persuasive Strategy in Oxford, MS Bodley 649. Medieval Worlds|Movement and Mobility & Ideologies of Translation, III - Volume 13. 2021 medieval worlds Volume 13. 2021| [<Journal>]
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: oeaw
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In: http://hw.oeaw.ac.at/8982-4 (2021)
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions
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In: International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12624 (2021)
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Persuasion Strategies in Misinformation-containing Weibo Posts
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