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АКСИОЛОГИЧЕСКИЕ КОННОТАЦИИ КАТЕГОРИИ «ЧАСТЬ-ЦЕЛОЕ» В РЕКЛАМНОМ И ПЕСЕННОМ ДИСКУРСАХ
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Седова, Наталья. - : Государственное образовательное учреждение высшего профессионального образования "Челябинский государственный университет", 2014
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82 |
СИМВОЛИЧЕСКОЕ ИСПОЛЬЗОВАНИЕ ПЕРЕКЛЮЧЕНИЯ КОДА В РЕКЛАМЕ: ДИАХРОНИЧЕСКАЯ ПЕРСПЕКТИВА
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ЯЗЫКОВЫЕ СРЕДСТВА СОЗДАНИЯ ОБРАЗА ТОВАРА В РЕКЛАМНОМ ДИСКУРСЕ (НА МАТЕРИАЛЕ РЕКЛАМЫ ОТЕЧЕСТВЕННЫХ АВТОМОБИЛЕЙ)
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84 |
The semiotic expertise in cross-cultural communication and digital archives
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In: ICoN2014 - 1st International Congress of Numanities. The role of Humanities in Contemporary Society. Semiotics, Culture, Technologies. ; https://hal.archives-ouvertes.fr/hal-01241150 ; ICoN2014 - 1st International Congress of Numanities. The role of Humanities in Contemporary Society. Semiotics, Culture, Technologies., Kaunas University of Technology, Jun 2014, Kaunas, Lithuania. ⟨10.13140/2.1.4082.7844⟩ ; http://isisemiotics.eu/icon-home/ (2014)
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85 |
Translating tourism: a cultural journey across conceptual spaces
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86 |
[研究ノート] 近現代文芸の中の広告(1) : 明治期以降の文学作品中の言説渉猟 ; Advertising in modern literature(1) ; Examples of Japanese advertising in modern literature (1)
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87 |
The semiotic expertise in cross-cultural communication and digital archives
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In: ICoN2014 - 1st International Congress of Numanities. The role of Humanities in Contemporary Society. Semiotics, Culture, Technologies. ; https://hal.archives-ouvertes.fr/hal-01241150 ; ICoN2014 - 1st International Congress of Numanities. The role of Humanities in Contemporary Society. Semiotics, Culture, Technologies., Kaunas University of Technology, Jun 2014, Kaunas, Lithuania. ⟨10.13140/2.1.4082.7844⟩ ; http://isisemiotics.eu/icon-home/ (2014)
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88 |
Eat their words ; a corpus-based analysis of grocery store discourse
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89 |
O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola
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90 |
A construção da credibilidade e a publicidade autorreferencial: uma análise da campanha de 50 anos de Zero Hora
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91 |
O processo de individualização do sujeito no discurso publicitário
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92 |
Globality and Locality in the Discourse of Advertising: the Use and Function of Language Variation in TV Commercials
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93 |
Análisis crítico del discurso publicitario institucional/comercial sobre las personas mayores en España
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 42, 2014, pags. 189-197 (2014)
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94 |
Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective
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In: Topics in Linguistics, Vol 13, Iss 1 (2014) (2014)
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95 |
Análisis crítico de las campañas publicitarias de Samuel Moreno y Enrique Peñalosa: hacia una aproximación de sus estrategias discursivas
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In: Lingüística y Literatura, ISSN 0120-5587, Vol. 35, Nº. 65, 2014, pags. 113-137 (2014)
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96 |
Retour critique sur l'éthos
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In: Langage et société, n 149, 3, 2014-07-29, pp.31-48 (2014)
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ОСОБЕННОСТИ ЛЕКСИЧЕСКИХ СПОСОБОВ ОБОЗНАЧЕНИЯ КОЛИЧЕСТВА В РУССКИХ И НЕМЕЦКИХ РЕКЛАМНЫХ ТЕКСТАХ
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Печенкина, Татьяна. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования "Уральский государственный педагогический университет", 2013
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98 |
Media Influence on Human Papillomavirus Vaccine Decision-Making Behavior
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99 |
Authorial Voice Behind the Use of Multimodal Metaphors in Fashion Magazine Advertising
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100 |
Legitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements
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