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Phonology as a tool for Global Englishes Language Teacher Education (published as a book chapter 10.4324/9781003082712-41) ...
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| 185 |
How do individuals perform intercultural communication? ...
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| 186 |
How do individuals perform intercultural communication? ...
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| 188 |
Metaphorik der Digitalität: Über den Nicht-Erklärungswert etablierter Begrifflichkeiten zur Beschreibung der Online- Kommunikation
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In: 16 (2021)
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| 189 |
Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review
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In: Journal of Tourism, Heritage & Services Marketing ; 7 ; 2 ; 16-27 (2021)
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| 190 |
Tools and Techniques Used in the Language of Advertisements: The Linguistic Perspective
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In: Media Watch ; 11 ; 3 ; 565-580 (2021)
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Abstract:
The present paper aims to highlight the linguistic tools and techniques used in the language of advertisements. The study becomes significant as the language used in the advertisements is purposely and deliberately created. The deliberate use of language makes the advertisements eye-catching and gets the attention of its viewers. This study investigates 75 different Indian TV advertisements and does linguistic analysis at phonological, morphological, and stylistic levels. At these three levels, the study reveals the use of phonological devices; such as rhyme, alliteration, and assonance; morphological devices; code-mixing; the degree of comparison, hybridization, and reduplication; and stylistic devices; antithesis, apostrophe, hyperbole, metaphor, onomatopoeia, and personification. Besides these devices, the study also focuses on graphological and national aspects that play an essential role in the advertising language.
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Keyword:
10800; Advertising; creativity; figurative language; language use; linguistic analysis; Linguistics; Linguistik; Literatur; Literature; Literaturwissenschaft; media; rhetoric and criticism; Rhetorik; Science of Literature; Sprachwissenschaft; stylistic analysis
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URL: https://doi.org/10.15655/mw/2020/11092020
https://www.ssoar.info/ssoar/handle/document/74103
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| 191 |
Digital Media and Textuality: From Creation to Archiving
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In: 45 ; Medienumbrüche ; 284 (2021)
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| 192 |
Rhetorical Visions of Fulani-Herdsmen Conflict in the Nigerian Press: A Fantasy Theme Analysis
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In: Media Watch ; 11 ; 1 ; 67-82 (2021)
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| 193 |
Tweet Analytics for Political Position Estimation ; 12th IEEE International Conference on Cognitive Infocommuincations -- CogInfoCom2021
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| 194 |
Destructive Storytelling: Disinformation and the Eurosceptic Myth that Shaped Brexit
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| 195 |
Russia’s Futures, from Fairy Tales and Editorials to Kremlin Narratives: Prokhanov, Dugin, Surkov
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| 196 |
30 Years after the Breakup of the USSR: Russia and Post-Soviet Europe, Narratives and Perceptions
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| 197 |
30 Years after the Breakup of the USSR: Russia and Post-Soviet Europe, Narratives and Perceptions. Special Issue Introduction
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| 198 |
Конфликтная и кооперативная стратегии во французском миграционном медиадискурсе ; Conflict and Cooperative Strategies in French Migration Media Discourse
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| 199 |
Стратегии и тактики французского миграционного медиадискурса : магистерская диссертация ; Conflict and cooperative strategies in french migration media discourse
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| 200 |
Cover Page, Table of Contents, Editorial and Contributor Biographies
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In: Animal Studies Journal (2021)
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