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1
Comparing the Impact of Explicit and Implicit Resistance Induction Strategies on Message Persuasiveness
In: Journal of communication. - Cary, NC : Oxford University Press 64 (2014) 5, 915-934
OLC Linguistik
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2
Matching the message: the role of regulatory fit in negative managerial communication
In: Communication research. - Beverly Hills, Calif. : Sage Publ. 40 (2013) 6, 818-837
BLLDB
OLC Linguistik
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3
Matching communication modalities: the effects of modality congruence and processing style on brand evaluation and brand choice
In: Communication research. - Beverly Hills, Calif. : Sage Publ. 37 (2010) 4, 576-598
BLLDB
OLC Linguistik
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