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1
A cross-cultural study of English and Chinese online platform reviews: a genre-based view
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2
Effective persuasion of international business sales letters: an emic-etic perspective
Zhu, Yunxia; Hildebrandt, Herbert W.. - : Springer, 2013
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3
A cross-cultural analysis of English and Chinese business faxes: a genre perspective
Zhu, Yunxia. - : Asociacion Europea de Lenguas para Fines Especificos, 2013
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4
A cross-cultural analysis of English and Chinese business faxes: A genre perspective
In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 26, 2013 (Ejemplar dedicado a: Comunicación intercultural e internacional en el mundo de los negocios), pags. 35-54 (2013)
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5
Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy
In: Discourse & society. - London [u.a.] : Sage 23 (2012) 5, 525-552
BLLDB
OLC Linguistik
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6
Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy
Zhu, Yunxia; McKenna, Bernard. - : Sage Publications, 2012
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7
Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings
In: Text & talk. - Berlin [u.a.] : Mouton de Gruyter 31 (2011) 1, 101-125
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OLC Linguistik
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8
Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings
Zhu, Yunxia. - : De Gruyter Mouton, 2011
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9
The handbook of business discourse
Zhu, Yunxia; Gerritsen, Marinel; Chew, Chye Lay Grace. - Edinburgh : Edinburgh Univ. Press, 2009
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UB Frankfurt Linguistik
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10
New Zealand and Chinese managers' reflections on language use in business settings: implications for intercultural communication
In: Language and intercultural communication. - Abingdon : Routledge 8 (2008) 1, 50-68
BLLDB
OLC Linguistik
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11
From cultural adaptation to cross-cultural discursive competence
In: Discourse & communication. - Los Angeles [u.a.] : Sage 2 (2008) 2, 185-204
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12
Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principles
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13
Understanding sociocognitive space of written discourse : implications for teaching business writing to Chinese students
In: International review of applied linguistics in language teaching. - Berlin : de Gruyter 44 (2006) 3, 265-285
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OLC Linguistik
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14
Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students
In: International review of applied linguistics in language teaching. - Berlin : de Gruyter 44 (2006) 3, 265
OLC Linguistik
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15
Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students
Zhu, Yunxia. - : De Gruyter Mouton, 2006
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16
Written communication across cultures. A sociocognitive perspective on business genres
Zhu, Yunxia. - Amsterdam / Philadelphia : John Benjamins, 2005
IDS Bibliografie zur Gesprächsforschung
17
Written communication across cultures : a sociocognitive perspective on business genres
Zhu, Yunxia. - Amsterdam [u.a.] : John Benjamins, 2005
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UB Frankfurt Linguistik
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18
Effective communication in Chinese business fax writing
In: Asian business discourse(s). - Bern [u.a.] : Lang (2005), 103-120
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19
Structural moves reflected in English and Chinese sales letters
In: Discourse studies. - London [u.a.] : Sage 2 (2000) 4, 473-496
OLC Linguistik
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20
An analysis of structural moves in Chinese sales letters
In: Text. - Berlin [u.a.] : Mouton de Gruyter 17 (1997) 4, 543-566
OLC Linguistik
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