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A joint linguistic-marketing analysis of brand and product names: the case of Unilever ...
Massaro, Vittoria; Nacchia, Francesco. - : Unpublished, 2017
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From the Naval Service Act to SOLET: the bilingualism mission in the Royal Canadian Navy ...
Massaro, Vittoria. - : Unpublished, 2017
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever ...
Nacchia, Francesco; Massaro, Vittoria. - : University of Salento, 2017
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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