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A joint linguistic-marketing analysis of brand and product names: the case of Unilever ...
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From the Naval Service Act to SOLET: the bilingualism mission in the Royal Canadian Navy ...
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever ...
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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