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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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2 |
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
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3 |
Names versus faces: examining spokesperson-based congruency effects in advertising
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4 |
Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions
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6 |
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
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