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1
Is Nestlé a Lady? The Feminine Brand Name Advantage ...
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.. - : SAGE Journals, 2021
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2
Is Nestlé a Lady? The Feminine Brand Name Advantage ...
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.. - : SAGE Journals, 2021
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3
COVID‐19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes
In: J Consum Psychol (2021)
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4
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
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5
Examining children's preference for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M.. - : Elsevier, 2014
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6
Sounding it out! Phonetic symbolism and children's brand name preference
Baxter, Stacey; Lowrey, Tina M.. - : Australian and New Zealand Marketing Academy (ANZMAC), 2010
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7
Psycholinguistic phenomena in marketing communications
Lowrey, Tina M. (Hrsg.). - Mahwah, N.J. [u.a.] : Erlbaum, 2007
UB Frankfurt Linguistik
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8
The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework
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