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Hits 1 – 2 of 2
1
Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos ; Corporate names in family businesses in Alicante (Spain). Verbal criteria
Pinillos-Laffón, Alberto
. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2015
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2
La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
Martínez, José A.
. - : Universidade da Coruña, 2014
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