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Hits 1 – 5 of 5

1
The princess and the suv: brand images of native Americans as commodified racism
In: Studies in symbolic interaction. - Bingley : Emerald Group Publ. 33 (2009), 129-147
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2
"Kentucky Fried Chicken" vs. "Poulet Frit Kentucky": product naming strategies of fast food restaurants in Anglophone and Francophone Canada
In: Onoma. - Uppsala : ICOS 43 (2008), 91-113
BLLDB
OLC Linguistik
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3
The sociolinguistics of names and naming
Piller, Ingrid (Mitarb.); Herbert, Robert K. (Mitarb.); Gardner, Sheena (Mitarb.)
In: Names. - Abingdon, OX : Taylor & Francis 47 (1999) 2, 83-172
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4
Anglicisms in German car advertising : the problem of gender assignment
In: Moderna språk. - Gävle 92 (1998) 2, 160-170
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5
Semantic fields and frames : are they alternatives?
In: Studien zur Wortfeldtheorie. - Tübingen : Niemeyer (1993), 149-162
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