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Simple Search
Hits 1 – 5 of 5
1
The princess and the suv: brand images of native Americans as commodified racism
Merskin, Debra
In:
Studies in symbolic interaction. - Bingley : Emerald Group Publ.
33 (2009), 129-147
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2
"Kentucky Fried Chicken" vs. "Poulet Frit Kentucky": product naming strategies of fast food restaurants in Anglophone and Francophone Canada
Lick, Erhard
;
Wochele, Holger
In:
Onoma. - Uppsala : ICOS
43 (2008), 91-113
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OLC Linguistik
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3
The sociolinguistics of names and naming
Piller, Ingrid
(Mitarb.);
Herbert, Robert K.
(Mitarb.);
Gardner, Sheena
(Mitarb.)
In:
Names. - Abingdon, OX : Taylor & Francis
47 (1999) 2, 83-172
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4
Anglicisms in German car advertising : the problem of gender assignment
Vesterhus, Sverre Anker
In:
Moderna språk. - Gävle
92 (1998) 2, 160-170
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5
Semantic fields and frames : are they alternatives?
Lehrer, Adrienne
In:
Studien zur Wortfeldtheorie. - Tübingen : Niemeyer
(1993), 149-162
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