1 |
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
|
|
|
|
BASE
|
|
Show details
|
|
2 |
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
|
|
|
|
BASE
|
|
Show details
|
|
3 |
Names versus faces: examining spokesperson-based congruency effects in advertising
|
|
|
|
BASE
|
|
Show details
|
|
4 |
Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions
|
|
|
|
BASE
|
|
Show details
|
|
6 |
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
|
|
|
|
BASE
|
|
Show details
|
|
7 |
Examining children's preference for phonetically manipulated brand names across two English accent groups
|
|
|
|
BASE
|
|
Show details
|
|
10 |
Sounding it out! Phonetic symbolism and children's brand name preference
|
|
|
|
BASE
|
|
Show details
|
|
11 |
Naming brands : implications for children's brand awareness
|
|
|
|
BASE
|
|
Show details
|
|
13 |
Examining children's preference for phonetically manipulated brand names across two English accent groups
|
|
|
|
BASE
|
|
Show details
|
|
|
|