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1
Spiritual wisdom of Taoism in business: through the lens of interpretation realism in a Cisco end-to -end case study
In: Southern Cross Business School (2013)
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2
Spiritual wisdom of Taoism in business: through the lens of interpretation realism in a Cisco end-to-end case study
Wong, Peter Sun San; Neck, Philip Arthur; McKenna, Bernard. - : Khushipur School of Management Sciences, 2013
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3
Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy
In: Discourse & society. - London [u.a.] : Sage 23 (2012) 5, 525-552
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OLC Linguistik
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4
Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy
Zhu, Yunxia; McKenna, Bernard. - : Sage Publications, 2012
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5
The colour of rhetoric in the contemporary agora
In: Revista alicantina de estudios ingleses. - Alicante : Univ. 22 (2009), 271-291
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6
Media-ted political oratory following terrorist events : international political responses to the 2005 London bombing
In: Journal of language and politics. - Amsterdam [u.a.] : Benjamins 6 (2007) 3, 377-399
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7
Technologizing inhumanity
In: Critical discourse studies. - Basingstoke : Routledge 3 (2006) 2, 211
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8
Technologizing inhumanity: A discursive practice
McKenna, Bernard; Waddell, Neal. - : Routledge, 2006
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9
Technologizing Inhumanity: A Techno-Bureaucratic Discursive Practice
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10
Critical discourse studies : where to from here?
In: Critical discourse studies. - Basingstoke : Routledge 1 (2004) 1, 9-39
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11
Critical discourse method: Tracking the ideological shift in Australian Labor governments 1983-1986
McKenna, Bernard. - : British Association for Applied Linguistics in association with Multilingual Matters, 2001
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12
Critical discourse method of field : tracking the ideological shift in Australian governments 1983-1986
In: Change and continuity in applied linguistics. - Clevedon : British Association for Applied Linguistics[u.a.] (2000), 131-150
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13
A theoretical and analytical synthesis of autopoiesis and sociolinguistics for the study of organisational communication
Graham, Philip; McKenna, Bernard. - : Routledge, 2000
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14
Technocratic discourse: A primer
McKenna, Bernard J; Graham, Philip. - : Sage Publications Inc., 2000
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15
How engineers write : an empirical study of engineering report writing
In: Applied linguistics. - Oxford : Oxford Univ. Press 18 (1997) 2, 189-211
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16
How engineers write: An empirical study of engineering report writing
In: Applied linguistics. - Oxford : Oxford Univ. Press 18 (1997) 2, 189-211
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17
How Engineers Write: An Empirical Study of Engineering Report Writing
McKENNA, BERNARD. - : Oxford University Press, 1997
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18
Policies and procedures
Klein, William D.; Mckenna, Bernard. - : Baywood Publishing Co. Inc., 1997
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19
How engineers write: an empirical study of engineering report writing
McKenna, Bernard. - : OXFORD UNIV PRESS, 1997
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