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How to project action through the sound of brand names?
In: ISSN: 0779-7389 ; Décisions Marketing ; https://hal.archives-ouvertes.fr/hal-03189336 ; Décisions Marketing, Association Française du Marketing, 2021 ; https://www.editions-ems.fr/revues/decisions-marketing/numerorevue/334-d%C3%A9cisions-marketing-n%C2%B0101.html (2021)
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