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1
"Authentically Disney, distinctly Chinese" and faintly American: The emotional branding of Disneyland in Shanghai
Cheung, Ming; McCarthy, William. - : WALTER DE GRUYTER GMBH, 2019
BASE
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2
Sales promotion communication in Chinese and English: a thematic analysis
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 43 (2011) 4, 1061-1079
BLLDB
OLC Linguistik
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3
Creativity in advertising design education: an experimental study
In: Instructional science. - Dordrecht ; Heidelberg [u.a.] : Springer Science + Business Media 39 (2011) 6, 843-864
OLC Linguistik
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4
The globalization and localization of persuasive marketing communication: a cross-linguistic socio-cultural analysis
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 42 (2010) 2, 354-376
BLLDB
OLC Linguistik
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5
The globalization and localization of persuasive marketing communication. A cross-linguistic socio-cultural analysis
In: Journal of Pragmatics (JoP) 42 (2010) 2, 354-376
IDS Bibliografie zur Gesprächsforschung
6
"Click here": the impact of new media on the encoding of persuasive messages in direct marketing
In: Discourse studies. - London [u.a.] : Sage 10 (2008) 2, 161-189
BLLDB
OLC Linguistik
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