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"Authentically Disney, distinctly Chinese" and faintly American: The emotional branding of Disneyland in Shanghai
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BASE
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Show details
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The globalization and localization of persuasive marketing communication. A cross-linguistic socio-cultural analysis
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In: Journal of Pragmatics (JoP) 42 (2010) 2, 354-376
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IDS Bibliografie zur Gesprächsforschung
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