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Brand conversation: Linguistic practices on social media in the light of face-work theory
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In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
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Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
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In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
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QUESTION OF TRANSPORT NOMINATION SUGGESTIVITY ... : К ВОПРОСУ О СУГГЕСТИВНОСТИ ТРАНСПОРТНЫХ НОМИНАЦИЙ ...
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Análisis comparativo de las estrategias de marketing en el sector de la moda. Marcas de lujo vs low cost
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O caráter atemporal no design de marcas gráficas - estudo de caso do redesign do projeto “TAMAR” ; The timeless character in design of graphic brands - redesign case study of the project "TAMAR"
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Comunicación no verbal: los emoticonos como recurso para las marcas en Instagram
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Global Local Dialectical Relationship in a Mediterranean Context
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In: Advances in Consumer Research (ACR) ; https://hal.archives-ouvertes.fr/hal-01568163 ; Advances in Consumer Research (ACR), 2017 (2017)
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O tom confessional e autobiográfico na epistolografia de Machado de Assis
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Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
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In: Doctoral Dissertations (2016)
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КОНЦЕПЦИЯ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ ИСПОЛЬЗОВАНИЯ ИНФОРМАЦИОННЫХ РЕСУРСОВ В СИСТЕМЕ УПРАВЛЕНИЯ МЕЖДУНАРОДНЫМИ БРЕНДАМИ
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БРАХИМА ТРАОРЕ. - : Федеральное государственное образовательное учреждение высшего профессионального образования Кубанский государственный аграрный университет, 2015
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How Are Brand Names of Chinese Companies Perceived by Americans?
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In: Faculty Publications (2015)
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Il linguaggio del silenzio nella comunicazione pubblicitaria della moda e del lusso: un'indagine semiotica
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In: Lingue e Linguaggi; Volume 13 (2015); 7-22 (2015)
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L’Union européenne, vers un récit de marque refondé ?
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In: Communication & langages, N 183, 1, 2015-03-01, pp.133-151 (2015)
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MULTIMODAL REPRESENTATION OF SOCIAL ACTORS IN THE DISCOURSE OF BRANDS
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In: Signum: Estudos da Linguagem, Vol 16, Pp 233-258 (2013) (2013)
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MULTIMODAL REPRESENTATION OF SOCIAL ACTORS IN THE DISCOURSE OF BRANDS
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In: Signum: Estudos da Linguagem, Vol 16, Iss 1, Pp 233-258 (2013) (2013)
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Globalisation, Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
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Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product? ...
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Youth and Status in Tamil Nadu, India
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In: Publicly Accessible Penn Dissertations (2010)
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Measuring the brand category through semantic differentiation
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