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Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
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How to project action through the sound of brand names?
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In: ISSN: 0779-7389 ; Décisions Marketing ; https://hal.archives-ouvertes.fr/hal-03189336 ; Décisions Marketing, Association Française du Marketing, 2021 ; https://www.editions-ems.fr/revues/decisions-marketing/numerorevue/334-d%C3%A9cisions-marketing-n%C2%B0101.html (2021)
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| 3 |
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis
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In: Research outputs 2014 to 2021 (2021)
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The Impact of Pronoun Choices on Consumer Engagement Actions: Exploring Top Global Brands' Social Media Communications
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In: Marketing Faculty Publications (2020)
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| 5 |
Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?
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| 6 |
Does Linguistic Style in Social Media Communications Impact Consumer Engagement? an Abstract
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In: Marketing Faculty Publications (2017)
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| 7 |
Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations ; Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"
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In: https://hal.archives-ouvertes.fr/hal-02354087 ; 2015, pp.27 (2015)
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| 8 |
КОНЦЕПЦИЯ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ ИСПОЛЬЗОВАНИЯ ИНФОРМАЦИОННЫХ РЕСУРСОВ В СИСТЕМЕ УПРАВЛЕНИЯ МЕЖДУНАРОДНЫМИ БРЕНДАМИ
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БРАХИМА ТРАОРЕ. - : Федеральное государственное образовательное учреждение высшего профессионального образования Кубанский государственный аграрный университет, 2015
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| 9 |
Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos ; Corporate names in family businesses in Alicante (Spain). Verbal criteria
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Pinillos-Laffón, Alberto. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2015
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| 10 |
Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations ; Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"
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In: https://hal.archives-ouvertes.fr/hal-02354029 ; 2013, pp.32 (2013)
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| 11 |
Les figures de Bouddha comme promesses d’un « nirvâna commercial »
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In: Communication & langages, N 170, 4, 2011-12-01, pp.107-119 (2011)
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| 12 |
Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
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In: Faculty Publications (2010)
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| 13 |
A cidade como marca : um instrumento de desenvolvimento sustentável
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| 14 |
Measuring the brand category through semantic differentiation
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