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Brand Positioning. Discursive Positioning. Speech analysis. Coronavirus pandemic. Communication strategy (1)
Posicionamento de Marca. Posicionamento Discursivo. Análise do Discurso. Pandemia do coronavirus. Estratégia de Comunicação (1)
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Beserra, Josenildo Soares (1)
Carratore, Roberto Del (1)
Costa, José Zilmar Alves da (1)
Lima, Dayse Nascimento de (1)
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Posicionamento de marca: análise do discurso do Magazine Luiza no contexto da pandemia do Covid-19 ; Brand Positioning: analysis of Magazine Luiza's Discourse in the Context of the Covid-19 Pandemic
Lima, Dayse Nascimento de
. - : Universidade Federal do Rio Grande do Norte, 2021. : Brasil, 2021. : UFRN, 2021. : Comunicação Social - Publicidade e Propaganda, 2021. : Departamento de Comunicação, 2021
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