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Hits 1 – 20 of 225
1
On aesthetic and cultural issues in pragmatic translation : based on the translation of brand names and brand slogans
Feng, Xiuwen
. - New York : Routledge, 2020
BLLDB
UB Frankfurt Linguistik
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2
Verknappungsphänomene in Sprache, Kultur und neuen Medien : Reduktion als funktionales Instrument und zeitgenössisches Stilmittel
Ströbel, Liane
(Herausgeber). - Wien : Peter Lang Edition, 2017
BLLDB
UB Frankfurt Linguistik
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3
Retailing and the language of goods, 1550-1820
Cox, Nancy
. - Burlington, VT : Ashgate, 2015
BLLDB
UB Frankfurt Linguistik
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4
Traduire aux confins du lexique : les nouveaux terrains de la terminologie
Temmerman, Rita
(Hrsg.);
Lemaire, Nathalie
(Hrsg.);
Campenhoudt, Marc van
(Hrsg.). - Bruxelles [u.a.] : E.M.E., 2014
BLLDB
UB Frankfurt Linguistik
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5
A pragmatic-cognitive approach to brand names: a case study of Rioja wine brands
Pérez Hernández, Lorena
In:
Names. - Abingdon, OX : Taylor & Francis
61 (2013) 1, 33-46
BLLDB
OLC Linguistik
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6
Lingvističeskie problemy nejminga
Kazanskaja, Larisa P.
In:
Linguistica Bidgostiana. - Warszawa : BEL Studio
9 (2012), 92-101
BLLDB
OLC Linguistik
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7
Exploring the relationship between production and perception in the mid front vowels of U.S. English
Kendall, Tyler
;
Fridland, Valerie
In:
Lingua <Amsterdam>. - Amsterdam [u.a.] : Elsevier
122 (2012) 7, 779-793
BLLDB
OLC Linguistik
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8
The curious case of the "Refrigerator-TV": similarity and hybridization
Mazursky, David
;
Hampton, James A.
;
Gibbert, Michael
...
In:
Cognitive science. - Hoboken, NJ : Wiley-Blackwell
36 (2012) 6, 992-1018
BLLDB
OLC Linguistik
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9
Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Boerman, Sophie C.
In:
Journal of communication. - Cary, NC : Oxford University Press
62 (2012) 6, 1047-1064
BLLDB
OLC Linguistik
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10
Linguistic norms and the reception of advertisements
Ganguly, Shubhasree
. - Kolkata : Gangchil, 2012
BLLDB
UB Frankfurt Linguistik
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11
Aloe Vera vs. Click : zur phonologischen Kodierung von Geschlecht bei Warennamen (Deodorants)
Ackermann, Tanja
In:
Beiträge zur Namenforschung. - Heidelberg : Winter
46 (2011) 1, 1-50
BLLDB
OLC Linguistik
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12
Assessing in-store food-to-consumer communication from a fairness perspective: an integrated approach
Clement, Jesper
;
Selsøe Sørensen, Henrik
;
Smith, Viktor
...
In:
Fachsprache. - Wien : Facultas Verlags- u. Buchhandels AG
33 (2011) 1-2, 84-106
BLLDB
OLC Linguistik
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13
Cognitive tools for successful branding
Pérez Hernández, Lorena
In:
Applied linguistics. - Oxford : Oxford Univ. Press
32 (2011) 4, 369-388
BLLDB
OLC Linguistik
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14
What's in a brand name? A note on the onomastics of brand naming
Danesi, Marcel
In:
Names. - Abingdon, OX : Taylor & Francis
59 (2011) 3, 175-185
BLLDB
OLC Linguistik
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15
THAT'S AMORE: brand names in the Italian food market
Lobin, Antje
In:
International journal of applied linguistics. - Oxford [u.a.] : Blackwell
21 (2011) 1, 1-25
BLLDB
OLC Linguistik
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16
From brand names to the smart grid : the 'verbing' of brand names
McClintock, Barbara
In:
L' actualité langagière. - Ottawa : Public Works and Government Services Canada
8 (2011) 1, 7
BLLDB
OLC Linguistik
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17
Die Kreativität der sprachlichen Oberfläche - ein Blick auf Literatur und Warenmarken
Teutsch, Andreas
In:
Sprachspiegel. - Basel : SVDS
67 (2011) 1, 13-19
BLLDB
OLC Linguistik
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18
Gerhard Koß: Warennamen - Marken - Kunstnamen [Rezension]
Lötscher, Andreas
In:
Beiträge zur Namenforschung. - Heidelberg : Winter
45 (2010) 1, 109-111
BLLDB
OLC Linguistik
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19
Peter O. Müller (Hrsg.): Studien zur Fremdwortbildung [Rezension]
Nolting, Antje
In:
Beiträge zur Namenforschung. - Heidelberg : Winter
45 (2010) 4, 469-471
BLLDB
OLC Linguistik
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20
Unintended effects of memory on decision making: a breakdown in access control
Tangen, Jason M.
;
Murray, Krista L.
;
Quinn, Emerald A.
...
In:
Journal of memory and language. - Amsterdam [u.a.] : Elsevier
63 (2010) 3, 400-415
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OLC Linguistik
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