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Implementing a culture of data in franchise systems : the ingredients for success ; Mise en place d'une culture data dans les réseaux de franchise : les ingrédients du succès
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In: 36ème congrès international de l’Association Française du Marketing ; https://hal-univ-bourgogne.archives-ouvertes.fr/hal-03033079 ; 36ème congrès international de l’Association Française du Marketing, Association française du marketing, May 2020, Biarritz, France ; https://afm2020.sciencesconf.org/304673 (2020)
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Franchisee autonomy: a key to a successful franchising?
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In: 19th International Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) ; https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01868205 ; 19th International Conference of the European Association for Education and Research in Commercial Distribution (EAERCD), EAERCD, Jul 2017, Dublin, Ireland (2017)
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