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1
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.
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2
A Fuzzy Linguistic RFM Model Applied to Campaign Management
Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Blasco, María Francisca. - : International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2019
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3
A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector
Carrasco, Ramón Alberto; Blasco, María Francisca; García-Madariaga, Jesús. - : TECHNOLOGICAL AND ECONOMIC DEVELOPMENT OF ECONOMY, 2018
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4
A Fuzzy Linguistic RFM Model Applied to Campaign Management
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5
Linguistic multi-criteria decision-making model with output variable expressive richness
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6
A Linguistic Multi-Criteria Decision Making Model Applied to the Integration of Education Questionnaires
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