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L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure ; Consumer Ambivalence : Proposition of a new Measurement Tool
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Combining Metaphors and Gain versus Loss Framing to Enhance the Efficiency of Persuasive Communications
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Comment réduire la distance perçue vis-à-vis d’une cause humanitaire ? L’influence de l’abstraction linguistique et de la valence d'un message
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How To Reduce Perceived Distance To A Humanitarian Cause ? Influence Of Abstraction And Valence Of A Message
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