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    • Cross-linguistic persuasive communication; Direct marketing; Sales e-mail; Message encoding; Socio-cultural context; Rhetoric (2)
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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 9 of 9 1 Communication of fantasy sports: comparative study of user-generated content by professional and amateur writers White, R.; Cheung, M.. - : Institute of Electrical and Electronics Engineers (IEEE), 2015 BASE Show details 2 Creativity in advertising design education: An experimental study Cheung, M.. - : Kluwer Academic Publ, 2011 BASE Show details 3 The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis Cheung, M.. - : Elsevier, 2010 BASE Show details 4 The globalization and localization of persuasive marketing communication: a cross-linguistic socio-cultural analysis Cheung, M.. - : Elsevier Science BV, 2010 BASE Show details 5 Sales promotion communication as social processes and schematic structures Cheung, M.. - : Bentham Science, 2009 BASE Show details 6 The interplay of society, culture, and language in direct mailing communication Cheung, M. In: http://bibliotecavirtualut.suagm.edu/Glossa2/Journal/dec2007/Vol2num2_dec2007.htm (2007) BASE Show details 7 A discourse analysis of Chinese and English sales letters in Hong Kong Cheung, M.. - 2006 BASE Show details 8 Marketing communication in Chinese and English: A thematic analysis Cheung, M.. - 2005 BASE Show details 9 Linguistics and business communication texts: A register analysis of three letter types in relation to field, tenor and mode of discourse Cheung, M.. - 2001 BASE Show details

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