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Connotations in the look and sound of brand names: the moderating role of perceptual fluency
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2 |
Mapping the world of consumption: computational linguistics analysis of the Google text corpus
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Cognitive sculpting as a means of working with managers' metaphors
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4 |
Detectionless processing with semantic activation? A footnote to Greenwald, Klinger, and Liu (1989) [Letter]
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