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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 4 of 4 1 A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. González Martínez, Rocío; Carrasco, Ramón Alberto; García-Madariaga, Jesús. - : Elsevier BV, 2020 BASE Show details 2 A Fuzzy Linguistic RFM Model Applied to Campaign Management Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Blasco, María Francisca. - : International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2019 BASE Show details 3 A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector Carrasco, Ramón Alberto; Blasco, María Francisca; García-Madariaga, Jesús. - : TECHNOLOGICAL AND ECONOMIC DEVELOPMENT OF ECONOMY, 2018 BASE Show details 4 A Fuzzy Linguistic RFM Model Applied to Campaign Management Carrasco, Ramón Alberto; Blasco, María Francisca; García-Madariaga, Jesús. - : IMAI Software, 2018 BASE Show details

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