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Konsumentenpsychologie
Wänke, Michaela (Hrsg.); Hölzl, Erik (Mitarb.); Kirchler, Erich (Mitarb.)...
In: Zeitschrift für Sozialpsychologie. - Bern : Huber, Hogrefe 29 (1998) 2, 88-206
BLLDB
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2
Affect, reason, and persuasion : advertising strategies that predict, affective and analytic-cognitive responses
In: Human communication research. - Cary, NC : Oxford University Press 21 (1995) 3, 422-441
BLLDB
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3
Affect, Reason, and Persuasion: Advertising Strategies that Predict Affective and Analytic-Cognitive Responses
In: Human communication research. - Cary, NC : Oxford University Press 21 (1995) 3, 422
OLC Linguistik
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