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1
The different shades of brand hate: A qualitative approach
Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021
BASE
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2
Analysing customer engagement on social network platforms devoted to tourism and hospitality
Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.. - : Global Alliance of Marketing and Management Associations, 2018
BASE
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