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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 Hits 1 – 20 of 91 1 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 2 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 3 Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites Nara, Prasanna. - : Auckland University of Technology, 2021 BASE Show details 4 The different shades of brand hate: A qualitative approach Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021 BASE Show details 5 Brand Personality Traits of World Heritage Sites: Text Mining Approach Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; Aulet Serrallonga, Sílvia In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021) BASE Show details 6 The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina Cama Casafranca, Melissa Erika; Olivares, Carmen In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021) BASE Show details 7 Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines Nagaynay; Lee In: Sustainability ; Volume 12 ; Issue 1 (2020) BASE Show details 8 Building bridges - (re)branding Austria in the Eurovision Song Contest Aschauer, Julia. - 2020 BASE Show details 9 Consonant Sound Symbolism in Dietary Supplement Product Names Shenkar, Julia. - 2019 BASE Show details 10 Creating Brand Meaning: A Review and Research Agenda Batra, Rajeev. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019 BASE Show details 11 Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial Zamora García, Javier In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019) BASE Show details 12 A critical investigation of Bell Let’s Talk Vido, Jasmine In: Major Papers (2019) BASE Show details 13 Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers? Rodas, Maria. - 2019 BASE Show details 14 Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019) BASE Show details 15 Un parti sans politique. Onomastique d’une innovation partisane : En Marche ! Fretel, Julien In: Mots. Les langages du politique, n 120, 2, 2019-07-02, pp.57-71 (2019) BASE Show details 16 Langue, identité et marque pays : la mise en scène de l’identité nationale. Analyse illustrée par une approche contrastive franco-danoise Baron, Irène; Herslund, Michael In: Langages, N 214, 2, 2019-06-13, pp.117-132 (2019) Abstract: L’article étudie le rôle méconnu du lexique dans la construction de l’identité nationale. Cette dernière tire, en effet, son origine de récits puisés dans l’histoire du pays. Or, de tels récits présupposent le langage pour leur élaboration et leur diffusion. C’est donc la langue commune (nationale) qui va leur fournir les concepts-clés et leur conférer leur spécificité. Le rôle déterminant du lexique comme système de conceptualisation se retrouve dans la présentation de la nation à l’étranger (le nation branding ou « marque pays »), qui n’est autre que la mise en scène de l’identité nationale articulée à partir des mots de la langue. L’analyse est illustrée par une approche comparative franco-danoise. ; The article studies the underestimated role of the lexicon in the construction of national identity. This identity is, in fact, a product of narratives from the nation’s history. Since such narratives presuppose language in order to be elaborated and diffused, it is the common (national) language that provides their key concepts and gives them their specificity. The determining role of the lexicon as a system of conceptualisation is also seen in the presentation of the nation to foreigners (nation branding), which is nothing but the staging of the national identity through the words provided by the language. The analysis is illustrated by a comparative approach to French and Danish. Keyword: identité nationale; lexical typology; marque pays; nation branding; national identity; typologie lexicale; visions du monde; world view URL: https://www.cairn.info/article.php?ID_ARTICLE=LANG_214_0117 BASE Hide details 17 Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film ... Ong, Megan Kai Yen. - : University of Southern California Digital Library (USC.DL), 2018 BASE Show details 18 Securitizing language: political elites and language policy securitization in South Korea ... Kang, Eunice Y.. - : University of Southern California Digital Library (USC.DL), 2018 BASE Show details 19 A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan Feng-Yuan Chu; Ying-Xiu Dai; Jui-Yao Liu... In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018) BASE Show details 20 The question of authenticity in pop music: "brand Lady Gaga" Nelligan, Katharine. - 2018 BASE Show details Page: 1 2 3 4 5

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